Quantity/Quality

Quantity. Plus quality.

The market backdrop is characterized by everincreasing competition in the industry. Increasing importance for future profits and success are derived for example from health-friendly materials on the one hand, and reducing development cycles on the other. This results in new challenges that are continually debated and discussed by trade professionals from the industry in a variety of forums within the global shoes program.

International networking with topics such as

• Growing logistics demands due to the underlying situation of rapid development times, shorter product life cycles and increasingly reduced delivery times
• Product and brand protection as important political marketing instrument in increasing global trade
• Structural changes in the European shoe industry: opportunities and risks for Asian manufacturers

Furthermore, GLOBAL SHOES as a specialty trade fair also offers regional associations and organizations the opportunity to present themselves to an international audience.